Spiketrap’s Visual Identity
Branding, Graphic Design, Motion Design
Revamped and redefined Spiketrap’s brand identity, including logo, visuals, motion graphics, and infographics, to enhance its marketing impact and communicate its advanced AI capabilities.
Spiketrap is a Data Analytics B2B Platform catering specifically to the entertainment industry.
Overview
The project involved a comprehensive revamp of Spiketrap’s logo and public image to better represent the company’s innovative approach to analyzing online sentiments and engagement using AI. The goal was to create a visual identity that resonates with both current market trends and the unique qualities of Spiketrap.
Context
After years of focusing primarily on product development, Spiketrap recognized the need to elevate its presence in the marketing space to better communicate the values, potential, and features of its AI-driven data analytics tools. The initiative aimed to enhance understanding and engagement with both existing clients and potential customers.
Role
Branding
Graphic Designer
Motion Designer
Illustrator
Tools
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe Premiere Pro
Motion Graphics
Explainer Video
To address the complexity of Spiketrap’s AI capabilities, a motion graphics explainer video was developed. This video simplifies the technical depth of the product, making it accessible and understandable for a broader audience, thereby enhancing user engagement and comprehension.
//Motion Graphics
Brand
Logo Revamp
The original Spiketrap logo, while foundational, lacked the distinctiveness and flexibility required for a broad media presence. The revamp retained the core idea of the original but elevated it to a new level of professionalism. The new logo design and iconography were crafted to be versatile, ensuring they work seamlessly across various media and contexts.
//Brand
Guidelines
A set of comprehensive brand guidelines was established to maintain consistency in Spiketrap’s brand portrayal. I compiled a detailed brand book outlining the necessary guidelines, including dos and don'ts, to ensure the brand’s identity remains coherent and impactful across all platforms and materials.
//Brand
Visuals
Illustrations
Illustrations played a crucial role in visually representing Spiketrap’s complex features and the metrics it provides. These visuals were designed to be engaging and informative, effectively communicating the sophisticated nature of Spiketrap’s services in a digestible format
//Visuals
Infographics
Event Reports
To establish a strong industry presence and demonstrate the effectiveness of its product, Spiketrap began producing near real-time journalistic coverage of events in the entertainment industry. My role involved designing and delivering infographics that effectively showcased the vast amount of data collected by the AI, providing insightful and visually compelling event reports.
