From 2018 to 2022, I served as the UX/UI Design Director at Spiketrap, an AI-driven data analytics company specializing in understanding audience behavior. At Spiketrap, I led the design team from its inception to a successful acquisition by Reddit Inc.

In this role, I focused on user experience (UX) design, overseeing a range of projects that encompassed daily UI tasks and extensive UX research. These chapters offer insights into my problem-solving process while navigating diverse challenges, emphasizing the importance of UX design in delivering impactful solutions